Comment

1 Feb 2004

"DTP" now part of Printweek history

Since Lawrence Wallis often looks back over fifty or a hundred years, it is an advance for Postscript and "DTP" to feature in his articles for Printweek. (19 Jan 04)

"With DTP the whole publishing process became egalitarian with pre-press migrating upstream to editors, journalists, publishers, sundry corporate personnel, and even to domestic households."

However, thinking about the publishing aspect it seems more accurate to say that in the '80s it was possible to do desk-top page make-up. The domestic publishing aspect depends more on PDF and the web. Doubtless this will turn up as an anniversary sometime soon.

Previously On Reading Printweek

11 Nov 2003

New Skills for Network Publishing

The Institute of Printing will debate the question of whether skills are still needed in the printing industry. They obviously hope that all seasonal shopping will be completed in early December as the December 17th date is probably the last moment before parties begin. The venue of the House of Commons suggests a knockout style of debate where the motion is defeated or not. This text comes at the question from an angle, as allowed in a more European approach where the debaters sit in a circle.

Recently Adobe presentations seem to emphasise ‘Document Solutions’ rather than ‘Network Publishing’. They apparently believe that people in enterprises are interested in form-filling rather than streaming media. However, the original approach to Network Publishing is useful for people in print. It allows the printing industry to be seen as part of something else. Reader Extensions is now working in Europe; the first three German tax forms are available for download. In theory the same approach could be used for print enquiries and linked to a PDF for copy. As the Job Definition Format is more widely accepted, the people buying print will be able to express their intention over the web.

(By the way 1, Jaws PDF Courier already offers this sort of facility, also available as a web service. It will be interesting to see at Digital Print World whether Adobe has anything new to say about Transit.)

There are occasional complaints about ‘Sunday drivers’*, the kind of untrained print customers who create non-conforming PDF. Actually whoever controls the output device has to work out the distiller settings etc. and make sure they are followed. For larger accounts this approach may include turning up every so often to calibrate screens. It is possible to create a PDF by clicking an icon that displays ok on screen as an email attachment. The proportion of communication that happens through hard copy will increase as creating PDF suitable for print appears to be just as easy. So the printing industry needs not only to understand the web, networking etc. but also how to offer training and quality control without causing offence. This will require a wide range of skills even if it appears that the result is just a peripheral for the computing industry.

(By the way 2, the full name is the Institute of Printing and Graphic Communication. The London College of Printing is soon to be part of a University of the Arts (London) where courses will include animation and web design. Are they part of ‘graphic communication’ also?)

*See Gee Ranasinha, ‘The weakest link’ Image Reports Oct 2003

Previously

Go Reconfigure

Tribute sticks to Heidelberg story

Seybold

Romano article

Attributes - Andrew Tribute site
PDFs on Heidelberg and Heidelberg options

Litho Print is part of Network Publishing
Another reason printers should be at Digital Solutions 2001
Watford 4 is part of Network Publishing
Does Bruce really mean 2004?
Time Travel
Time Travel Continued